Warhaftig.com
Warhaftig associates - Strategic Healthcare Marketing
212.995.1700

Creative solutions for access marketing

Brand
access

Starting GILENYA®

The increasing role of specialty drugs often requires access messaging that goes well beyond formulary decision makers. Contact us to learn about how these messages can be customized for relevance to prescribers, office staff, and patients.

Pull-through
solutions

Diovan® Formulary
Materials

Diovan Formulary Materials

Pull through offers far more opportunity than just comparing access bars. We develop solutions to meet specific local needs and to educate prescribers on detailed formulary requirements that ease hurdles to prescribing.

Account manager
resources

Aricept® Account Manager
Program

Aricept Prior Authorization Program

As the market transitions to value-based models, the role of the account manager takes on increasing sophistication. We create branded and unbranded programs that support the changing roles of payers in the marketplace.

Employer
programs

Smoking Cessation
Partnership

Smoking Cessation Partnership

As the ultimate payer for over half of US healthcare costs, employers have a major stake in the system’s design. Our programs provide tools and resources they need to make decisions that support the wellness of their employees as well as their bottom line.