For primary care products, pull-through can help to drive share by addressing formulary access from both the patients and the physicians perspective. For an established brand like Diovan, it was important to communicate preferred positioning, which meant low co-pays for patient’s and fewer hassles for physician’s. We initiated a program that highlighted Diovan’s position on national plans and PBMs, and developed an extensive series of templates that allowed us to customize these messages at a local level.