While smoking rates have dropped dramatically, about 19% of the US adult population still smokes. Smoking is one of the most important and easily identifiable drivers of health care costs in many employee populations. Pfizer’s National Employer Group collaborated with L3 Communications and their wellness provider to implement a smoking cessation program in 18 company sites across the country. We interviewed all stakeholders, including the company’s medical director, to tell the story of this successful collaboration and present the outcomes of the initiative.